Changes to continue changing lives Discover the new branding for RDS
We designed the new branding and website for an NGO with over 30 years of experience.
Established in Germany in 1989, RDS was born with the mission to empower people and change their lives, and that is what they have accomplished over more than 30 years, working on three different continents. They were aware that evolving is key to success, and that is why they wanted to radically change their website and create a digital experience that truly represented them, and that would be modern, functional and user-centred. We complemented the project with their rebranding, adapting their old logo and creating new brand guidelines.
The rebranding process
Change is always good if the foundation is solid. Therefore, the first thing we did to kick-off the project was to listen, think and then act within a solid strategy. Before embarking on the web design phase, we began with the adaptation of their old logo and we built a visual identity that was eventually comprised into a brand book. This document includes the responsive versions of their logo, color palette, typography and other graphic elements to complete their new visual identity.
A digital renovation to continue walking towards the future.
To RDS, their website needed to mainly center around communicating their mission in a clear way and bringing in new donations. With a fully renovated visual identity, we built a website that was logically structured and focused on answering to users’ needs.