Modern, functional and user centered BBL launches its website
A website that responds to the spirit of the brand
Big Brain Languages is an online language academy that offers live lesson packages, tailored to the schedules and needs of students and teachers. A modern business model that is committed to the digital world.
They came to us with the need to update the image of their website and their booking system. Both of these features are fundamental in a totally digital business like this one, where everything is managed on the website. For this reason, we focused on achieving a visually attractive page, in tune with the character of the brand and with an intuitive, effective and safe interface for Big Brain, its students and its teachers.
Research and strategy are the starting point
As in all our projects, we always start with a research and strategy process. When it comes to websites, the discovery process is especially relevant to get a firm grip on the final structure of the content.
After several work sessions with the client, we determined the two main profiles of client personas: an HR team member inside the organization and a private student. With this information we were able to define their motivations and goals, understand their behavior and anticipate their use of the website.
Identity beyond words
An effective custom Web Design begins with understanding the brand and its values. Big Brain Languages already had a uniquely defined personality and they wanted it to be reflected in their new website.
For this reason, we reinforce the corporate identity of the brand through a range of colors, fonts and illustrations that provide fresh air and convey a feeling of relaxation
Personalized images and icons set our client apart from other language schools and give them another USP. They mean they can show, through their own, personal and different design, a wide variety of profiles and situations, especially given the difficulty of using real photographs.
Big Brain Languages Value Proposition now forms a key part of its website identity
The brand’s class management system is not held back by traditional scheduling. It couldn’t be more different. Lessons can be followed from anywhere and at any time. This gives it an advantage over the traditional system.
The goal is for the student to feel comfortable at all times, which is why the website allows you to choose the teacher that best suits your goals.
The company centers its values on transparency, which is why important information has been given a clearly accessible space at the forefront of the website. This includes teacher files, testimonials and a selection of frequently asked questions, where users’ doubts are addressed.
Big Brain Languages leaves generic and pre-made classes out of the equation and adjusts itself to the level and goals of each student on an individual basis.
Something to celebrate!
The Big Brain Languages new website received the 2022 BRANDOR Gold Medal award in the category of: Best visual site with brand value.
You can check out the rest of awarded projects here.