Product design

Building user-centered digital products

We design mobile apps and web applications that put people first, helping businesses turn complex ideas into user-friendly experiences. With a blend of strategy, creativity, and user insight, we tackle your biggest challenges to create products that make a real impact and drive growth.

Our approach to Product Design

To create a product that truly connects, we begin with a thorough understanding of your business, audience, and goals. This phase sets the foundation, aligning the product’s direction with your vision and uncovering insights that drive effective, user-centered design.

WHAT WE DO

  • Research
  • Competitive analysis
  • User personas and journey mapping
  • Product strategy

With strategy in place, we move into design, collaborating closely with you at every step. You’ll have direct access to our designers to ensure our creative direction stays aligned with your goals. Together, we refine the design through multiple iterations, focusing on usability and visual impact.

WHAT WE DO

  • User flows
  • Information architecture
  • UI/UX design
  • Design iterations
  • Design system

To validate our work, we create a high-fidelity prototype in Figma, complete with interactive elements. This prototype undergoes usability testing, allowing us to refine details, gather feedback, and ensure the design is intuitive and effective before development.

WHAT WE DO

  • Figma prototype
  • Usability testing
  • Design iterations
  • Final design and handoff

We work side-by-side with developers (yours or ours) to bring the design to life. Our team provides detailed specs, assets, and guidance, ensuring pixel-perfect execution and functionality. We stay involved throughout the development process to address questions and ensure quality throughout the product.

WHAT WE DO

  • Development (optional)
  • Developer handoff
  • Collaboration and support
  • Quality assurance
  • Final review and testing

Additional services

Explore our range of additional services

Product landing page

Your product’s story deserves a platform that’s as engaging as it is informative. We create landing pages that don’t just look good—they work. Designed to capture attention and convert interest into action, these pages give your users a clear reason to explore your product further.

Product launch video

Every product has a story, and we’re here to help you tell yours in a way that resonates with potential users. We make product launch videos that help build excitement, communicate value quickly, and make your product easier to understand.

Pitch materials design

Impress potential investors, clients, or stakeholders with tailored, high-impact presentations and materials that highlight your product’s unique value. We create visually compelling storytelling and strategically crafted pitch assets that will let you stand out.

Testimonials

Why Calmo?

“Calmo became a true extension of our small internal team, fully grasping our products, challenges and ways of working.”

Katie Rosseau, Creative Director

PrimaryBid

“They helped us reorganize complex content and bring strategic clarity. It was an agile, creative, and deeply human experience.”

David Morales, Product Director

Adding Technology

“They always think beyond the brief—looking for ways to improve the product, connect better with users, and communicate more effectively.”

Han-Rui Chiew, Co-founder

Loom Club

Product design articles

Insights and ideas for product design and innovation

FAQs

Still have doubts?
We resolve your questions

We specialise in mobile apps, web apps, and cross-platform digital experiences. Each project is tailored to your specific goals and user needs.

Very. We believe in close collaboration. You’ll be involved in every phase — from discovery to the final prototype — to ensure the product aligns with your vision and goals.

Absolutely. We provide development-ready prototypes and collaborate closely with your team to ensure a smooth, aligned implementation.

We can help with everything from landing pages to pitch decks and launch videos — making sure your product makes a strong first impression.

Most projects take between 12 and 16 weeks depending on scope. Don’t worry — we’ll define a clear timeline together, and we’ll stick to it.

Have an idea in mind? 
We’d love to help you build it.

Let's talk