We build brands that matter
At Calmo, we create and manage brands that last. Since 2016, we’ve worked across industries and scales — from early-stage startups to global companies — combining strategic thinking and bold creativity to build brand identities that are consistent, authentic, and relevant across all touchpoints.
Branding projects
Our branding process
We’ve developed a five-step process to guide you from where you are today to where your brand needs to be.
We start by getting to know you — your brand, your goals, and your challenges. Through research, competitor analysis, and our in-depth brand questionnaire, we uncover your brand’s core and identify growth opportunities. We set clear objectives and define a brand strategy that will guide the entire process.
WHAT WE DO
- Research
- Goal setting
- Benchmark analysis
- Brand audit
- Brand architecture
- Brand strategy
Our team of designers will translate your essence into a powerful visual identity. Starting with moodboards, we explore directions and create logo proposals that reflect your brand personality. Every detail — from typography to taglines — is crafted to ensure visual consistency and emotional resonance.
WHAT WE DO
- Moodboard
- Logo proposals
- Visual style
- Verbal identity & tagline
A brand is more than a logo. We develop a full visual identity system: logo variations, typography, a consistent color palette, and graphic elements like icons, illustrations or image styles. This ensures your brand is recognizable across all formats — from internal documents to marketing materials.
WHAT WE DO
- Brand guidelines
- Visual system
- Typography & colors
- Custom iconography
- Illustration
- Graphic assets
Now it’s time to bring your brand to life. We apply your visual identity to key materials: stationery, marketing assets, pitch decks, social templates, and more. Everything is designed to keep your communication consistent and aligned with your strategy.
WHAT WE DO
- Stationery
- Marketing materials
- Company presentations
- Flyers & posters
- Social media templates
- Proposal templates
Your brand should grow with you. We offer ongoing support to help you maintain and evolve your identity over time — whether it’s new campaigns, event design, or social media support. We work alongside your team as creative partners.
WHAT WE DO
- Brand consulting
- Periodic support
- Brand guideline updates
- New brand applications
- Additional design services
Additional services
Explore our range of additional services
Campaign Design
We design bold campaign assets that tell your brand’s story across every platform. From social media to promotional visuals, we work closely with your marketing team to deliver creative that aligns with your campaign goals.
Events Design
We design everything your event needs to be memorable — from invitations and posters to landing pages, presentations, and videos. Every detail reinforces your brand and creates a standout experience.
Motion Design
We bring your brand to life with motion graphics. From launch videos to Reels and TikToks, we help you create dynamic, engaging content that connects.
Illustration and Graphic Design
We bring your brand’s story to life through custom illustrations and graphic assets that add depth and personality. Whether it’s for your product interface or marketing materials, our designs make your brand more distinctive and memorable.
Testimonials
Why Calmo?
“Calmo helped us turn ideas into contracts. Their work made us more visible and connected with our audience.”
Julio Bagur, Financial Director
FUNDAP
“They translated our ideas into a bold, strategic brand identity. Calmo is more than a provider — they’re a true partner.”
Roman Poniatowski, Communication
ACTEC
“Our new identity reflects who we are and where we’re going. Calmo walked with us every step of the way.”
Gracia Regojo, General Director
Fundación FABRE
FAQs
Here’s what clients usually ask us.
Start by reaching out through our contact form or email. We’ll get in touch to learn more about your goals and how we can help.
Our branding projects usually cover brand strategy, visual identity, tone of voice, and basic brand guidelines. We also work on brand applications, from business cards to social templates or pitch decks—depending on your needs.
Most branding projects take around 4 to 6 weeks, depending on complexity and feedback cycles. We always agree on a clear timeline from the start—and yes, we stick to it.
Of course. We’re experienced in brand refreshes and full rebrands, always respecting the brand equity you want to preserve—or helping you rethink it from scratch.
Yes. Every branding project includes a custom brand manual so your team (and anyone else working with your brand) can use it consistently and confidently.