Simple, but oozing personality
New brand image for La Bonita
La Bonita is a beauty salon located in Guatemala. As a new company, it needed to create its corporate image and its website from scratch. It is a project in which marked style, simplicity and colors combine to achieve a simple identity but with personality, which is represented on a clean and user-friendly website.
Client
La BonitaServices
Web Design
Web Development
Branding
Illustration
Awards
CLAP 2018
Selection. Web Design
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The importance of visual coherence
We defined the values of the company and developed its identity trying to reflect the professionalism and closeness with which its team works.
The simplicity and elegance of the logo and the palette of natural colors, inspired by shades of makeup, create a visual and sensorial coherence between the image of the brand and the experience that clients live when visiting the salon.
A simple and intuitive website
During the creation of the website, we faced the challenge of organizing in a simple and intuitive way the wide variety of services that La Bonita offers. We created personalized illustrations to create this visual differentiation, encompassing services on three levels: “hair, face, body.”
The adaptability of the web allows it to be viewed properly on any device. Take a look, we’ve made it easy for you!
Do you already know about La Bonita?
We designed corporate materials in different formats to promote their services to new clients and welcome them to the brand’s space.
