New identity and website: Asociación Ecología y Libertad The creation of a major environmental project
The beginning of an environmental advocacy project
The Ecología y Libertad Association, dedicated to the protection of the environment and sustainable development, embarked on an ambitious project to consolidate its brand identity and establish an online digital presence that reflects its values and principles. They sought the expertise of our design agency to carry out this crucial task.
ClienteAsociación Ecología y Libertad
A brand identity with strong principles and values
To design the identity, we immersed ourselves in the essence of the Association, capturing its seriousness, contemporaneity, and professionalism in every element. We created a versatile visual identity system that allows consistent application in various contexts, reinforcing its recognition and establishing visual identity standards. Some of the values on which we based its identity were: contemporaneity, professionalism, responsibility, transversality, formality, and perseverance.
Creating a balance between design and a great user experience
The development of the website was also an exciting challenge. From the interface design to the navigation structure, every detail was carefully considered to reflect the dedication of the Association. The inclusion of images depicting the environment and urban areas conveys their environmental commitment, while the information architecture ensures an informative and engaging experience for visitors, achieving a balance between detailed information presentation and a smooth user experience.
Forging the path toward a sustainable future
This project has not only transformed the presence of the Ecología y Libertad Association but has also strengthened its ability to convey its message effectively. As a result, it is ready to inspire, lead, and continue to be a reference in the environmental field. The successful collaboration between our agency and the Association has laid the groundwork for future initiatives promoting sustainability and environmental advocacy.
“Calmo has been actively involved in the launch of Asociación Ecología y Libertad, building the brand and working on innovative and technically complex content. It has been a few months of intense teamwork that have resulted in a unique brand image and a very attractive and professional website that effectively conveys the proposal of Ecología y Libertad.”
Institutional Relations, AEYL