5 tips to improve the image of your company on Instagram

1. Start with the basics: optimize your profile

Your Instagram feed is the first impression potential followers will get of you. It’s essential that it’s optimized to attract and retain your audience — from choosing the profile photo to crafting the bio, every detail counts. In this section, we’ll guide you step by step to make sure your profile is not only attractive, but also functional and aligned with your marketing goals:

• Username: think of a username that is easy to search and remember, clear, and reflects your brand or business. Avoid using numbers (e.g. @brand06) or underscores or extra characters (e.g. brand_0_6), as they can look unprofessional and may confuse users about the authenticity of the account, making them think it’s not the official brand profile.
• Profile photo: choose an image that is clearly identifiable with your brand. Consider using your logo if it’s recognizable enough, or an image that defines your brand. This image is crucial, as it’s the first thing users will see when visiting your profile.
• Effective bio: your bio should be a digital elevator pitch. With 150 characters, explain what you do so users understand why they should follow you and what they can expect from your content. You can use emojis to highlight and divide key information, and don’t forget to include a direct link to your website.
• Direct contact: offer visitors every possible way to contact you. Instagram allows you to add buttons for email, phone number, and physical address. Make sure these options are fully up to date.
• Highlights: use the highlights section on your profile to pin relevant stories. This will help you categorize and showcase important content such as testimonials, products, events, and more, helping users easily explore different aspects of your brand.

2. Visual strategies to reflect your brand essence on your profile

A strong visual strategy not only improves your account’s engagement, but also reinforces your brand identity, conveys emotions and values, and makes information easier to understand. Here are some tips to help you execute it correctly:

• Design consistency: maintain a coherent style that speaks with your brand’s voice and tone. This includes using a consistent color palette, similar fonts, and a uniform image style that followers will instantly recognize. Use your logo and other brand elements consistently across all posts to strengthen your visual identity. Remember that on Instagram, users are constantly exposed to stimuli from many accounts, so maintaining a uniform design will make your brand recognizable.
• Feed visual appeal: plan your feed in advance so posts create a striking and cohesive visual impression. Use visual planning tools like Planoly to preview how your grid will look before publishing. You can also create layouts using design tools like Adobe Illustrator, Figma, or Canva.
  Image quality: make sure all images and videos you publish are high quality. Blurry or low-resolution visuals can hurt your brand perception.
• Content variety: vary the types of visual content you post. Include photos, videos, infographics, and carousels to keep your audience interested and engaged.
• Use of filters and editing: if you decide to use filters, apply the same or similar ones across all posts to keep a uniform look. Editing should also be consistent in brightness, contrast, and saturation. In both cases, we recommend subtle usage, since overusing these tools can reduce the credibility of the images.
• Engage with your audience: use visual elements to encourage interaction, such as polls in stories, Q&As, or challenges. This not only increases engagement, but also builds a deeper connection with your audience.

3. Plan your content professionally

Consistency is the key to succeeding on Instagram, and to achieve it, planning and structuring your content is essential. Here are some tips to help you through the process:

• Calendar: create a content calendar to plan your posts, making sure it reflects all the key areas of your brand. Schedule content that interests your followers and aligns with current events, special days, and market trends to keep your feed relevant.
• Categories or themes: organize your posts into different categories or themes that matter to your audience and spread them throughout the month to ensure content variety. Make sure each category reflects an important part of your brand, keeps your audience engaged, and delivers value. This will help you avoid posting only promotional content and create a more balanced mix, since Instagram isn’t a platform people visit solely to buy. Some category ideas include: news/current events, tips and curiosities, promotions, collaborations, testimonials, team, etc.
• Format variety: Instagram offers multiple content formats, from posts and carousels to reels. Experiment with different formats to see which performs best with your audience and keeps your feed fresh. Remember to review analytics after testing new strategies to identify what truly delivers the best results.
• Planning tools: from an Excel sheet to a handwritten notebook, what matters is using a tool that helps you visualize and organize content. That said, there are dedicated platforms that make this easier, which is why we recommend tools like Metricool, Later, or Instagram’s own planner through Meta Business Suite, which offer advanced scheduling, analytics, and collaboration features tailored to your strategy.
• Instagram stories: plan your stories content ensuring variety, keeping your strategy and target audience in mind. Maintain a cohesive and attractive aesthetic, and take advantage of Instagram features like polls and question stickers to encourage participation. Regularly measure story performance and adjust your strategy based on engagement and reach metrics to keep your content effective and aligned with your goals. And remember — be natural! Users increasingly value authenticity, so lean into it.

4. Understand how hashtags work to increase your reach

You’ve probably used hashtags in some of your posts and still don’t fully understand how or why they work. Hashtags are words or phrases preceded by the # symbol that categorize content and act as labels. When used correctly, hashtags can significantly increase the reach of your posts, making them appear to users who search for specific topics and potentially turning them into followers if they like your content.

• Hashtag research: Instagram recently added the ability to search and follow hashtags. Analyze which ones are most searched and relevant to your brand, and build a list of those with the greatest impact. Use tools like Hashtagify to evaluate their popularity and relevance before using them.
• Branded hashtags: create and promote unique branded hashtags to encourage participation and track conversations and posts about your company. Motivate your followers to use these hashtags in their own posts to expand reach and visibility.
• Hashtags in caption or comments?: Instagram doesn’t penalize either approach, so choose what best fits your strategy and publishing style. Each has its advantages: placing hashtags in the caption makes them immediately visible, which can boost discovery and ensures they’re indexed upon publishing. Adding them in the comments keeps captions clean and focused on the main message and improves readability without visual clutter from multiple hashtags.

5. Boost your impact with stories and reels

Stories and reels are tools that can significantly increase your visibility and engagement on Instagram. Stories foster closer and more personal connections with your audience, while reels give you the chance to reach new followers thanks to Instagram’s algorithmic reach. Below are specific strategies to maximize their impact:

• Story interaction: stories are ideal for sharing your company’s day-to-day life in a more casual and direct way. Use interactive features like polls and questions to boost participation and gather valuable insights.
• Reels for greater reach: reels are a powerful way to grab attention on Instagram, thanks to the platform’s algorithm preference. Create reels that are entertaining, informative, and show the most authentic side of your brand. Consider using music or voice-over audio, but always include sound and subtitles.
• Video editing and trends: stay up to date with current Instagram trends and adapt them to your content. Use Instagram’s built-in tools to create and edit high-quality videos. Participating in trends can increase reel visibility, as the algorithm tends to favor trending formats.
• Thumbnails: your video thumbnails are the first impression users get of your reels in the feed. Make sure they’re eye-catching and clearly represent the video’s content. You can customize thumbnails using free design tools like Canva to keep them aligned with your brand aesthetic.
• Analysis and optimization: use Instagram analytics tools to measure the performance of your stories and reels. Pay attention to metrics like views, engagement, and audience retention. Based on these insights, tweak your strategy to optimize future performance.

Conclusion: optimization and strategy

To stand out on Instagram, it’s essential to apply strategies that optimize your profile while reinforcing your brand’s visual identity and keeping your audience engaged.

Caring for every detail of your profile — from choosing the right username to crafting an appealing bio — is the first step to capturing potential followers’ attention.

Remember to leverage stories, reels, and hashtags, as they can dramatically increase your reach. These elements allow you to connect more deeply with your audience and ensure your brand remains relevant, recognizable, and visible on Instagram.

Have you implemented any of these tips? Do you have others you’d like to share? Subscribe to our blog to stay up to date with all our articles!