– Did you know that every day, more than 500 million Instagram accounts are connected around the world?
– Do you know that, of those 500 million, more than 8 are companies?
Instagram provides more and more facilities for companies to favor their day-to-day activities in this social network, such as the possibility of creating a company profile that allows obtaining statistics on how your account is evolving in terms of interactions.
That is why we must make the most of our company profile and optimize it to the maximum to obtain the best results.
Believe it or not, aesthetics plays a massive role in the impact that an account has on users and future followers.
The first impression we make on a user will be decisive when deciding whether to follow us or not.
That is why we leave you a list with 5 tips that will help you improve the appearance of your company on Instagram and take advantage of all the tools it offers you.
Both your profile picture and bio are essential in making a good first impression.
Let’s talk about the IMAGE: the platform allows you to use a reduced-size profile image, so try to find an eye-catching photo that makes the user curious to enter your profile when they see it.
Once you have captured the user’s attention through the photo, the next thing they will look at is the BIOGRAPHY. Instagram limits your profile description to 150 characters, so be clear and concise. It is easier for the bullet list format to capture the user’s attention before the information is distributed in a single paragraph. This way, you can see the most relevant data of your company at a first glance.
Do not forget to provide your CONTACT details! The company profile allows you to add a phone number, an email and a location so that users can contact you directly, as well as showing the direct link to your website.
More than 120 million users have contacted companies through this platform.
Followers will take into account the appearance of your wall, therefore, to attract the attention of a user, the wall must be attractive as a whole. By inertia, your profile visitor will scan the latest posts to see the style of your account.
In addition, the structure of the platform is based on 3 columns that allow you to make combinations together. By getting organized you can create posts in a grid of multiples of 3. The creation options are endless.
Every action has its purpose: establish that of your account and try to transmit it through your publications. If your goal is that your company is better known through Instagram, publish content that is characterized by the company and that allows you to reach your target audience.
Creating a publication calendar will not only allow you to structure your posts over time and organize them according to the theme, but you will also be able to prepare more elaborate publications by having in view the special dates or events marked on the calendar.
The hashtag, that famous tag that can boost your photo when you post it. Each post allows you to use 30 hashtags, make the most of them! The hashtag can act as a filter when it comes to finding publications of interest to the user: put yourself in their shoes and tag key vocabulary of your company with which your target audience can feel identified.
Posts with hashtags have 12.6% more engagement than posts without a tag.
Fortunately, there are many tools that help you find the most suitable hashtags according to the content you publish and the audience you are targeting. Some of them are: http://keyhole.co, http://hashtagify.me/hashtag/smm, https://ritetag.com.
#5 INSTAGRAM STORIES
This recent Instagram feature allows you to tell what happens in a practically live feed. Stories, whether they are videos in real time or other publications, show the most human face of your company: through them you can broadcast the day-to-day, the simplicity, the reality of the company and the way you work.
Instagram stories boast more than 300 million daily active users.
They are also a great resource to get more interaction since they allow you to include location, hashtags, create surveys and receive direct messages in response from the same stories. But keep in mind that they only stay visible for 24 hours, unless you save them as featured
We hope these tips have helped you to get the most out of your Instagram account. Getting the attention of users is essential for your company to increase its visibility and stay in line with the latest and most cutting-edge digital trends.
Tell us what you think! Did you find these tips helpful? Do you have any that you want to share with us? We’d love to hear them!